Turn Your Product Into a Predictable Revenue Engine
Vanta helps tech founders install a structured sales system – so you stop guessing, start forecasting, and scale revenue with confidence.
No scripts. No hacks. Just a repeatable system for clarity, control, and execution.
Your Current Reality
Great product. Some customers. But revenue still feels random and founder-dependent.
Today
Random Wins
Unclear ICP, ad hoc selling
With Vanta
Repeatable
Engineered sales system & forecast
Great product. Some customers. But revenue still feels random and founder-dependent.
The Problem
Why Great Startups Still Miss Revenue Targets
Most tech startups don’t fail because of product – they fail because they never build the engine that turns product into predictable, repeatable revenue.
Product-First, Not GTM-First
Brilliant engineering isn’t enough. Without a clear Ideal Customer Profile, resonant messaging, and a repeatable outbound engine, wins feel random and investors see chaos, not a system.
Founder-Led Selling Doesn’t Scale
Founders can sell. But when the first AE arrives, everything breaks – not because the hire is bad, but because there’s no process, no pipeline architecture, and no shared playbook.
Founder-Led Selling Doesn’t Scale
Founders can sell. But when the first AE arrives, everything breaks – not because the hire is bad, but because there’s no process, no pipeline architecture, and no shared playbook.
Product-First, Not GTM-First
Brilliant engineering isn’t enough. Without a clear Ideal Customer Profile, resonant messaging, and a repeatable outbound engine, wins feel random and investors see chaos, not a system.
Our Method
The ACE Framework: ADVANCE · CONTROL · EXECUTE
The Vanta Sales Mastery system turns chaos into clarity using three progressive modules designed to build, run, and scale a predictable revenue engine.
ADVANCE – Build Clarity & Demand
Define your “Unfair ICP”, craft personas that actually sell, and architect outbound systems that create consistent pipeline instead of random opportunities.
- Unfair ICP & Anti-ICP
- Trigger events & buying windows
- Core market story & messaging
- Outbound architecture & cadences
ADVANCE – Build Clarity & Demand
Replace one-off heroics with structured discovery, qualification and multi-threaded deal strategy that make outcomes predictable.
- Discovery frameworks & power questions
- Hybrid MEDDIC / CHAMP qualification
- Buying committee mapping & champions
- Story-first demos & objection handling
ADVANCE – Build Clarity & Demand
Turn your CRM into an operating system, enforce stage exit criteria, and build a forecast you can defend to your board.
- Pipeline architecture & risk flags
- Commit / Best / Pipeline forecasting
- Win/loss analysis & metrics that matter
- Playbook and coaching systems
Outcomes
What Changes When You Install the Engine
Predictable Revenue
Clear pipeline coverage, stage-by-stage conversion, and forecasts you can stand behind with investors and your board.
Founder-Led Selling Doesn’t Scale
New hires ramp on a living playbook – not tribal knowledge – and managers coach to a shared system, not personal style.
Shorter Sales Cycles
Structured discovery and qualification keep your team focused on winnable deals, not noise, reducing slip and stagnation.
Founder Leverage
You move from “chief closer” to “chief system builder” – the engine runs without you on every call.
Who We Help
Is Vanta a Fit for You?
Vanta is designed for teams that are serious about turning sales into a disciplined, measurable system – not another inspirational workshop.
Not a Fit
- Looking for scripts, hacks, or shortcuts
- Want a quick workshop, not a real system
- Don’t want process or discipline
- Resistant to coaching or change
- Zero pipeline / too early-stage
- Won’t track metrics or follow a process
Best Fit
- B2B tech / SaaS (Seed → Series C)
- Founder-led sales teams scaling AEs
- Some pipeline, but no repeatable process
- Need predictable, measurable revenue
- Willing to build systems + accountability
- Open to coaching + iteration
Who We Help
How We Work Together
We partner with your team through focused sprints, hands-on enablement, and ongoing advisory to build a revenue system that actually scales.
01 . ACE Sprint
A 4–6 week intensive to design and install your core ACE engine: Unfair ICP, outbound architecture, pipeline stages, and forecast rhythm.
Founders
Early Sales Teams
02 . Playbook Build & Enablement
We co-build your sales playbook, then run training and live deal coaching so it becomes a daily operating system, not another PDF.
Playbook
Training
03 . Ongoing Advisory & RevOps
Monthly advisory to refine metrics, tune your CRM, sharpen forecasting, and coach your leaders as you scale complexity and headcount.
RevOps
Leadership Coaching
Choose Your Growth Path
Structured sales systems designed to transform your revenue engine. No scripts. No hacks. Just repeatable success.
Foundation
Build your sales foundation with expert training
£199/month
Access to sales training modules
Learn to close enterprise deals
Embedded sales methodology
Best practices & frameworks
Email support
Growth
Scale with strategic planning tools
£499/month
Everything in Foundation
Account planning templates
Opportunity plans & playbooks
Close plans & deal strategies
Forecast stages & tracking
Enterprise
Complete sales transformation suite
£899/month
Everything in Growth
Management & leadership training
Full sales stages framework
CRM access & integration
Strategic planning tools
Proof
Why Teams Trust the Vanta System
The Vanta Sales Mastery framework is built as a working playbook – not a one-off training. It’s structured so founders, leaders, and reps can turn principles into daily discipline.
A Complete System
ADVANCE, CONTROL, EXECUTE covers the full funnel – from ICP and message to qualification, forecasting, and coaching – in a modular way you can implement step by step.
Built for Real Teams
Each play follows a simple structure: Purpose, Framework, How to Apply, Common Mistakes, and Key Takeaway – making it easy to train, coach, and iterate with your team.
FAQ
Clarity for Every Step of the Journey.
We’re system builders. We design and install your ACE revenue engine, which includes training, but also process, CRM structure, and leadership rhythm.
We’re system builders. We design and install your ACE revenue engine, which includes training, but also process, CRM structure, and leadership rhythm.
We’re system builders. We design and install your ACE revenue engine, which includes training, but also process, CRM structure, and leadership rhythm.
We’re system builders. We design and install your ACE revenue engine, which includes training, but also process, CRM structure, and leadership rhythm.
Ready to Build Your Winning Engine?
Book a 30–45 minute strategy session. We’ll map your current sales system, identify the biggest leaks, and show you how ACE can turn your product into a predictable revenue engine.